The Faculty of Communication and Media places significant emphasis on scientific research as one of the strategic priorities of The British University in Egypt, as it plays a vital role in addressing many contemporary societal challenges and contributes to achieving institutional goals and future vision. Scientific research is regarded as the fundamental gateway to civilizational advancement and sustainable development, as well as a key driver for keeping pace with the rapid progress in various scientific disciplines and the knowledge-based society.
Accordingly, researchers are required to strive for the highest standards of research excellence while simultaneously adhering to the principles and ethics of scientific research throughout all research activities.
