BUE

The Faculty of Communication & Mass Media hosted a guest lecture for Radio and TV students that delved into the rapidly emerging phenomenon of deepfakes, offering a comprehensive look at how this technology is reshaping the media landscape. The session explored the ethical challenges posed by AI-generated content, the risks of misinformation, and the potential consequences for public trust in digital communication. By examining real-world examples and future trends, the lecture equipped students with a deeper understanding of how deepfakes may influence journalism, broadcasting, and the broader field of communication in the years ahead.