BUE

The British University in Egypt has signed a Memorandum of Understanding with Azur Hospitality, in a ceremony presided over by Professor Mohamed Loutfi MBE, President and Vice-Chancellor, and attended by Mr. Adham Garranah, Chief Executive Officer of Azur Hospitality. The agreement aims to foster collaboration in the areas of education, training, and professional development within the tourism and hospitality sector.

The MOU was signed by Professor Wadouda Badran, Pro Vice-Chancellor, Social Science Cluster at The British University in Egypt, and Mr. Ayman Madkour, Regional Head of People and Culture at Azur Hospitality.

The partnership is designed to leverage academic programmes and research in support of tourism and hospitality development objectives, facilitate the exchange of professional and practical expertise, and support the organisation of joint conferences and events that contribute to workforce development and raise professional standards in line with the latest international benchmarks.

Under the terms of the agreement, hotels and resorts operated by Azur Hospitality will host students from the University’s new Faculty of Tourism and Hotel Management, with particular focus on students in the departments of Hotel Management and Events and Conference Management. Students will rotate through the core operational departments of Azur Hospitality’s properties — including Food and Beverage, Front Office, Marketing, and Sales — gaining structured, hands-on exposure to every facet of hotel operations. For placements at properties outside Greater Cairo, students will be accommodated on-site in Azur’s staff quarters, allowing full immersion in the professional environment. Students who complete their training placements will receive accredited certificates of completion, further strengthening their professional profiles and readiness for both local and international employment. The partnership further commits The British University in Egypt to delivering tailored training and professional development programmes for Azur Hospitality’s own corporate teams through the University’s School of Continuing Education, covering managerial, technical, and language disciplines in accordance with the Group’s operational requirements.

Professor Loutfi affirmed that the University places the cultivation of strategic partnerships with leading organisations across key sectors at the heart of its institutional priorities. He noted that the collaboration with Azur Hospitality represents a significant step towards bridging academic study with hands-on professional application for students of the Faculty of Tourism and Hotel Management, the University's most recent addition, with a direct and meaningful impact on the development of their skills and their readiness to meet the demands of the modern labour market.