Events
October 24, 2023
Agile Leadership in Crisis Management: Reflection on the Marketing Strategy in the Egyptian Banking
As Organisational Behavior challenges in our century intersects with Marketing Strategies, it became a customer responsive field of study.
Hence, Mrs Omnia Eissa, Deputy General Manager \ IT Business Continuity and Disaster Recovery Lead at National Bank of Egypt joined us at the Faculty of Business Administration, Economics, and Political Science to discuss Agile Leadership in Crisis Management through reflecting the Marketing Strategy in the Egyptian Banking Sector.
Ms Omnia has more than 16 years of experience in the banking sector; she is passionate about helping organisations preparing for the unexpected and establish cultures that appreciate business continuity.
