The BUE Public Relations & Communications department exists to maintain and enhance the reputation of the university and to highlight its prominence in the fields of undergraduate education, research & community services. It does this through a wide range of channels and adopts different approaches.
”Public Relations is about reputation – the result of what you do, what you say and what others say about you”
Responsibilities of the Public Relations and Communications Department:
Work collaboratively with the other departments to understand and promote their respective events and programs, informing the media about interesting events related to students, faculties, staff and alumni
Improving internal communications on campus with students
Manage the website; Update the news on the BUE website
Maintain Relationships with key media sources ensuring goals are being met. Cultivate relationships with media to build better understanding & support for the British University
Assists with distribution of press materials to the media in both English and Arabic
Tracks and maintains media coverage, updates media database and additional contact lists and helps qualify and fulfill media requests.
Daily News Paper screening, internet searching
Sustaining open & productive relations with the media to ensure positive media coverage