Intellectual Property (IP) rights have fuelled the EU and US economies in 2017 alone with over €5 trillion and supported 40 to 80 million jobs. IP rights cover such items as company brands, arts, book publishing but ironically exclude heritage and cultural artefacts. So of originating nations and cultures receive no benefits. It is exactly this problem and mindset that Prof. Ahmed Rashed, Director of Farouk El-Baz Centre for Sustainability and Professor at the British University in Egypt, intends to solve through his Green Heritage Technology Platform (GHTP), supported by the Royal Academy of Engineering’s Leaders in Innovation Fellowship (LIF) programme.
Prof. Ahmed took bold steps to expand and diversify his network, including running a two-year campaign to raise awareness of cultural and heritage rights and holding a virtual think tank event on Civilization Resilience Post #Covid19 during lockdown to draw in a diverse range of interested parties in relation to his mission regarding green heritage and sustainable civilisations