“Egyptian Fashion Industry is a key to Diplomacy worldwide”.
Our Honourable guest speaker Mrs. Farida Temraz, Founder of TEMRAZA designs.
The International Aspect committee in collaboration with the marketing specialisation invited mrs. Farida Temraz on BUE online platform for a virtual seminar to discuss through her experience as a founder of Temraza designs, how Egyptian Fashion industry could be a key to diplomacy worldwide. Temraz began her fashion journey with nothing but 300$ and a sewing machine, fast forward to now, she is Egypt’s leading designer with her brand TEMRAZA. With a BA in Integrated Marketing Communications and double minoring in Business and Psychology from the American University in Cairo (AUC); Temraz continued her educational career by being a teaching assistant for 6 years, and then pursued a masters degree in fashion communication. As advocate for education and nurturing young talents, she introduced fashion education at AUC in the School of Continuing Education under the name of ‘Temraza Fashion Studio’. Achieving great success, she collaborated with the University on the “Global Fashion Entrepreneurship”, a competition teaching fashion entrepreneurs how to pursue their passion professionally.
As the first and youngest Egyptian fashion designer, Temraz was invited to participate at the 2013 London Fashion Week to showcase her collection internationally. Temraza was showing no signs of slowing down, taking part in Paris, Los Angeles, and New York Fashion Week. The brand also went on to do fashion shows in Beirut, Dubai, and Kuwait to penetrate the MENA region as well. With talent and hard work she was able to enter not only the European market, but also the American one, making a name for herself as an Arab Woman. Her achievements were truly cemented when was selected to be Egyptian fashion ambassador by the Egyptian Ministry of Foreign Affairs, and lately ranking 20 out of 40 women by Forbes Middle East to be among women who empower female entrepreneurship. Temraz highlighted the importance of education in her speech and encouraged our students to pursue their goals and never be afraid of failure.
We thought of wrapping our activities for this semester with an example of hope, true perseverance, and women empowerment by this young entrepreneur who carried through her designs a reflection on the true Egyptian culture worldwide, starting international fashion weeks, dressing Oscars winning awards actresses, and ending last month by dressing the three sopranos couture dresses that displayed in the Mummies celebration watched worldwide.
The implementation of the virtual seminar was that Temraza couture presented the will to accept our students interested in fashion designing into summer internships, invite staff members and students to the signing of her book about fashion industry, and the steps needed for young entrepreneurs to start up their business, and give training sessions.