Students have a choice of four specializations:
- Integrated Marketing communications, where students learn and practice integrated marketing communication as a comprehensive discipline that deals with advertising, public relations, market research, online marketing, tactical and strategic decisions in marketing, social marketing and advocacy, media crisis, media management and media theory. Students are expected to have the ability to plan and implement integrated marketing campaigns and learn the skills of managing media agencies. This programme moreover helps students in developing their skills and capacities in social marketing, advocacy, and public diplomacy.
- Radio and Television, where students acquire knowledge and skills of producing and presenting audio and visual materials and documentary films. Furthermore, the course enables students to produce and manage webcasting platforms for different purposes.
- Film and Media Studies, where student have the ability to study and practice film directing, writing and production. The programme also provides students with skills to compare, analyse and evaluate in a logical, systematic manner different approaches to cinema and media issues, film and media production, media and society, media and politics, and media consumption.
- Journalism and New Media, where students focus on editing for newspapers and new media, practicing multimedia production and conducting investigative reports.