Strategic Objective

The Faculty intends to become a leading professional development provider in Egypt for both the general public and the stakeholder community, by offering a range of services that meet the needs and interests of the local and regional community and utilise the expertise and resources of the Faculty.

Strategic Actions

The Faculty will offer its existing portfolio of activities and will look to consolidate and expand it via Knowledge transfer, Enterprise Education and Competency-based training services.

Knowledge Transfer

It will attempt to promote the University image by:

1. Developing a marketing plan to promote the courses and, particularly, the new services being provided to meet the needs of the community.
2. Offering tailored courses to meet the needs of the Community.
3. Searching for external validation and looking to offer certification of its programmes.

Enterprise Education

As part of its mission to provide its “students” with employability skills, the Faculty will explore the opportunities for introducing courses in enterprise development and new venture creation for both its undergraduates, post-experience students and community members, thereby enabling them to set up their own ventures on “graduation”.

Competency-Based Training Services

High-performance organizations realise that their success depends on how capable their people are. This is where competency-based training comes in. Competency-based training is developed from a competency map that is created for each job role within the organisation.
The proposed plan is to develop training programmes that are custom-designed to achieve specific performance outcomes. We create effective training programmes based on proven adult learning principles. The training programmes are available in both English and Arabic, and can be delivered using a variety of formats.

Vision

We aim to become a leading community service & professional development provider in Egypt and the Middle East for both the general public and the stakeholder community by offering a wide range of continuing education services that meet the employability needs of the market and interests of the local and regional community.

Mission

Utilising the expertise and resources of the Faculty of Arts & Humanities, we propose high-quality diverse services for continuing education and professional development in significant areas necessary for the job market and community. Inspiring and delighting our customers, with state-of-the- art,skill-based, and technology-enhanced learning environment, is our main target.