Mr. Mohamed Mahmoud Elkashef
Assistant Lecturer
224 Building G

Mohamed Elkashef is an Assistant Lecturer at the British University in Egypt. Previously, he worked as an Assistant Lecturer at the Canadian International College, subsidiary of Cape Breton University in Cairo. Before that, he worked as an executive coordinator and business developer at Harvest Holdings and Cottonball respectively.

Mohamed have been involved in assisting a number of small start-ups in his hometown of Mansoura, as well as young companies in Cairo.


  • Current PhD Researcher at Suez Canal University   
  • M.Sc. in Strategic Marketing, University of Bradford, England.
  • B.Sc. in Marketing, University of Bradford, England.
  • Preparatory studies for two years in the Faculty of Commerce (English Section), University of Mansoura, Egypt.
Journal Articles
  • M.Sc. Dissertation: “The Impact of Emotional Advertising on Brand Loyalty and its Reflection on the Purchase Intention”
Exam Team Member - Social Media Team Member Contribute effectively to the maintenance and continued development of the teaching and research at the British University in Egypt.
Fields of Interest
Business Development – Marketing Strategy – Entrepreneurship – Consumer Behaviour
Modules Taught:
Introduction to Marketing – Entrepreneurial Culture – Entrepreneurial Organisations – Advertising and Public Relations – Marketing Planning and Strategy – International Marketing – Organisational Behaviour