Ms. Sarah Yasser
Demonstrator
212 Building G

Sara is a Teaching Assistant (TA) at the Faculty of Business Administration, Economics and Political Science at the British University in Egypt. She earned a bachelor degree in Business Administration majoring in Marketing with honor degree, from the British University in Egypt. Sara ranked first among her cohort. Her dissertation was about “investigating the relationship between celebrity endorsement and customer experience among Egyptian youth”. She has joined many extra-curricular activities at the BUE. Additionally, she has spent six months as a Teaching Assistant at CCCS, teaching English. She is currently pursuing her Master’s Degree in marketing at Arab Academy for Science, Technology & Maritime Transport (AAST).

Education

B.Sc. in Business Administration, Faculty of Business Administration, Economics, and Political Science, the British University in Egypt, 2019.

Fields of Interest:
International Marketing, Brand Management, Customer Experience, Sustainable development, Marketing Strategy, Integrated Marketing Communication, Advertising and PR. International Marketing, Brand Management, Customer Experience, Sustainable development, Marketing Strategy, Integrated Marketing Communication, Advertising and PR.
Modules Taught:
Principles of Marketing – Research Method 2