Dr. Sameh Tawfik
236 Building: G

Dr. Sameh Tawfik possess a balance of interests in teaching, research and applied professional experience across the disciplines of marketing and technology management. In addition to his academic teaching experience, he has more than 14 years of industry experience in business intelligence, digital publishing, financial information, and consultancy services within the domains of marketing, business development and product management. He holds a B.A. in Business Administration, M.A. in Business Administration with specialisation in Production & Operations Management), and Ph.D. in Business Administration (Major: Marketing Management) (2009-2015) from Ain Shams University, a leading public university in Egypt. He also holds a teaching qualification from the University of Greenwich, United Kigdom. His current research work focuses on investigating the customer behaviour in electronic environments (e.g., retailing, banking, and governmental services). He uses different research approaches including grounded theory building, cross-sectional research across industries and cultures, and problem optimization using advanced quantitative models.

  • Postgraduate Certificate in Higher Education (PGCertHE), University of Greenwich, 2018.
  • Ph.D., Business Administration (Marketing), Faculty of Commerce, Ain Shams University, 2015.
  • Master’s in business administration (Production and Operations Research), Faculty of Commerce, Ain Shams University, 2009.
  • Bachelor of Commerce in Business Administration (General), (Ranked 1st in class, 2002 Valedictorian), Faculty of Commerce, Ain Shams University, 2002.
Research Interests
  • Electronic Service Quality;
  • Customer Experience;
  • Quantitative Data Analysis
Journal Articles
  • Tawfik, S. S., & Youssef, R. I. (2018), The moderating effect of switching costs on the relationship between online service satisfaction and website stickiness in the context of online retailing in Egypt [In Review].
  • Adel, S., Tawfik, S. S., & Youssef, R. I. (2018), Can Egyptian retailers buy their customers’ loyalty? Examining the influence of perceived justice and trust on loyalty in the digital context [In Review].
University Groups
Principles of Marketing; Services Marketing; Introduction to E-business; Research Methods II;
Teaching business courses at the undergraduate level (e.g., principles of marketing, research methods). Contributing to the development of modules and programs (offered in collaboration with London South Bank University). Contributing to the research activities of the faculty and initiate research projects leading to effective publications in journals with high ranking. Mentoring and advising senior students (marketing projects). Mentoring and advising junior faculty (if/when applicable).
Fields of Interest
Electronic Service Quality; Customer Experience; Omnichannel Promotion and Distribution;