Dr. May Nagy

May Nagy is a BUE graduate class of 2010 with a Bachelor of Science in Business Administration, Marketing, and was awarded a First Class Honors degree. She then completed her Masters degree in Marketing at Durham University, UK, and has successfully completed her degree with a grade of distinction in December 2014. May then pursued and successfully completed her PhD degree at London South bank University (UK). She defended her thesis in February 2020 titled “The Poor in a World of Brands: An Empirical Analysis of Market Growth at the

Bottom-of-the-Pyramid (BOP)”. She is currently involved in a number of academic and non-academic publications.

Education

PhD in Marketing, Management and People, London South Bank University, UK (March 2020)

MA in Marketing with distinction, Durham University, UK (December 2014)

BSc. in Business Administration with distinction, Marketing, The British University in Egypt, Egypt (June 2010)

Journal Articles

Nagy, M., Bennett, D. and Graham, C. (2019), Why include the BOP in your international marketing strategy, International Marketing Review, Vol. 37 No. 1, pp. 76-97.

Nagy, M., Bennett, D. & Graham, C. (2019), A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets, European Marketing Academy Conference (EMAC), 28th - 31st May 2019, University of Hamburg, Hamburg.

Nagy, M., Graham, C. & Bennett, D. (2019), Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP), 52nd Academy of Marketing Conference, 2nd - 4th July 2019, Regent’s University, London.

Graham, C., Bennett, D., Franke, K., Lu-Henfrey, C. and Nagy-Hamada, M. (2017), Double Jeopardy 50 years on reviving a forgotten too that still predicts brand loyalty, Australasian Marketing Journal, 25(4), pp. 278-287.

Nagy, M. (2017), Can the private sector be the solution to youth unemployment and poverty? Exploring the Bottom-of-the-Pyramid proposition in Egypt, World Bank Publications, Finalist from Egypt’s Youth Essay Competition. Available on http://pubdocs.worldbank.org/en/562681485270437152/May-Nagy-Essay.pdf

Attia, S. & Nagy, M. (2013). 'Green Purchase Intentions among Young Egyptian Consumers', International Conference on Reinventing Management Strategy – The Design for Future, Delhi, India.  

University Groups
Modules Taught:
Brand management, International Marketing.
Fields of Interest
International Marketing, Branding, Consumer Behavior.