Ms. Joy Amgad Armia
Demonstrator
207 Building G

Joy Amgad is a full time Teaching Assistant in the Faculty of Business Administration, Economics and Political Science. She is a BUE graduate (Cohort 2017) with a BSc. in Business Administration, International Business Major. Joy ranked the top of her major. She is currently pursuing her Masters Degree (MSc.) in Marketing at the Ain Shams University, Egypt,  with her thesis titled “The Effect of Global/Local Consumer Cultures on Developing Purchase Intentions of Global versus Local Brands:An Applied Study on Egyptian Consumers’’

Education
  • BSc in International Business major, The British University in Egypt, 2017, validated Loughborough University in UK with grade Excellent with Honour, First Class Division.
  • Undertaking MSc. in Marketing, Ain Shams University, Egypt with a thesis titled “The Effect of Global/Local Consumer Cultures on Developing Purchase Intentions of Global versus Local Brands: An Applied Study on Egyptian Consumers’’(2018-Prsent)
Links:
LinkedIn: joy-amgad-20846a145
Fields of Interest:
International Business, Cross-cultural management, International Marketing.
Responsibilities
Member of the Staff Development Team BAEPS, BUE - Member in the International Aspect Committee of the new Business Administration Program
Modules Taught:
Introduction to Behavioural Sciences, Principles of Marketing, Marketing Management, Introduction to Management, International Business, Strategic Management, International Business & Marketing Research.