Dr. May Fahmy
Preparatory Year Faculty Coordinator
212 Building G

Dr. Fahmy is a Lecturer in Marketing. Her professional experience is in both industry and academia. She started her career by working in the Marketing Communications field in a number of reputable organizations, where she worked as a media team leader where she conducted & presented a full research analysis on TV programs’ viewership for Unilever Egypt. In the Client Relations department, Dr. Fahmy was involved in developing & implementing the yearly integrated marketing campaigns for Nestle Egypt and Johnson & Johnson, and she worked with the External Relations department of Procter & Gamble in their campaign for Egyptianizing their products. In the area of consultancy, she has served as a training consultant for major players in the telecommunications, pharmaceutical, petroleum, building & construction materials, food and media services sectors in Egypt where she participated in the employees' development and in targeting a diversified customer-base. She also assisted in the material development of corporate training of high profile Egyptian & regional organizations. Her training consultancy experience with Sectors/Companies served sample includes: Coca Cola, DHL, NSGB, Orascom, Xceed, Orange, American Express, EgyNet, Microtech, Link dot Net, ABB, British Embassy, MEG, Virgin, LEONI, La Poire, ad line, Media Line & La Farge & Bayer Healthcare.

Dr. Fahmy has received high level training from reputable organizations in the fields of marketing, sales, customer service, management, training and education, such as: AUC, IMI, American Chamber, CITA & Southern Association of Colleges and Schools.

Education
  • PhD, (2017), Cairo University, Egypt.
  • MSc, (2011), in Business Administration, Cairo University, Egypt.
  • MBA in Marketing, (2006) Arab Academy for Science & Technology (1st rank in Marketing major),Cairo, Egypt.
  • BA in Commerce, (1999), Faculty of Commerce & Business Administration “English Section”, Cairo, Egypt.
Journal Articles
  • Fahmy, M., & Ghoneim, A. (2016), “The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model”, International Journal of Marketing Studies, Vol. 8, No. 5, pp.41 - 55
Fields of Interests
Interactive Advertising ; Social Media Marketing
Responsibilities
Preparatory Year Officer
Modules
Integrated Marketing Communications; Principles of Advertising and Public; Relations; Special Topics in marketing; Services Marketing; Introduction to Business.
Position
Lecturer