Dr. Ronny Scholz

Before coming to the British University in Egypt I worked as a research associate and manager of an ERC funded project on academic discourses at the University of Warwick, United Kingdom. Previously, I was appointed as research fellow in a project on crisis construction in the media with a focus on quantitative methods at the University of Trier and as lecturer in Media Sociology and European Studies at the University of Magdeburg, both in Germany.


I studied Sociology, Russian language and Psychology in Magdeburg, Bangor (UK) and Nizhniy-Novgorod (Russia) and hold a Master degree in discourse research from University Paris XII and a binational PhD from Magdeburg and Paris-Est.

Research Interests

I am an expert in methods for the analysis of political communication and media discourse. My work experience in mass media sends back to a study on the agenda settings of the regional TV and Radio station of the Khanty-Mansiysk autonomous district in Siberia. During my two months stay in the region I also produced a short clip that was aired in the TV program at the time. In my current research, I combine an interest in mass media infrastructures and their impact on language use. I have worked on European Parliament electoral campaigns in France, Germany and the UK, on the media communication of the higher education reforms in France and Germany (‘Bologna process’), and on crisis discourses in the German and UK press. Recently, I started working on populist rhetoric.

Journal Articles

a) Edited book

(2019): Quantifying Approaches to Discourse for Social Scientists. London: Palgrave. (Sole editor)

b) Peer reviewed journal articles

(2019): “The Power of Trump-Speak: Populist Crisis Narratives and Ontological Security.” Cambridge Review of International Affairs (with Alexandra Homolar): https://doi.org/10.1080/09557571.2019.1575796, 2017 Impact Factor 0.651

(2017): “Constructing ‘the French People’ – On Sarkozy’s Populism.” Journal of Language and Politics 16(5):683-705 (with Damon Mayaffre): http://www.jbe-platform.com/content/journals/10.1075/jlp.16009.may, 2017 Impact Factor 0.690

(2016): “Towards a Post-Material Prosperity? An Analysis of Legitimising Narratives in German Crisis Discourses from 1973 and 2008.” French Journal for Media Research [online] 5 (Narratives of the Crisis/Récits de crise): http://frenchjournalformediaresearch.com/lodel/index.php?id=614.

c) Book sections (Selection of peer-reviewed texts)

(2019): “Understanding Twenty-First-Century Societies Using Quantifying Text-Processing Methods.” In: Scholz, Ronny (ed.): Quantifying Approaches to Discourse for Social Scientists. Basingstoke: Palgrave, 3-21.

(2019): “Lexicometry – A Quantifying Heuristic for Social Scientist in Discourse Studies.” In: Scholz, Ronny (ed.): Quantifying Approaches to Discourse for Social Scientists. Basingstoke: Palgrave, 123-153.

(2019): “The Academic Dispositif. Towards a Context-Centred Discourse Analysis.” In: Scholz, Ronny (ed.): Quantifying Approaches to Discourse for Social Scientists. Basingstoke: Palgrave, 51-87, (with Julian Hamann, Jens Maesse, Johannes Angermuller).

(2019):  “Mehrsprachige Diskurse vergleichen. Eine korpuslinguistische Analyse des Bologna-Diskurses in der deutschen und französischen Presse.” In: Goranka Rocco/Elmar Schafroth (eds.): Vergleichende  Diskurslinguistik: Methoden und Forschungspraxis. Bern, Peter Lang, 325-358.

(2019): “Métodos cuantitativos del análisis del discurso. Aplicaciones a la investigación de sociedades del conocimiento en la era digital.” In: Benno Herzog/Jorge Ruiz (eds.): Análisis sociológico del discurso. Valencia, PUV, 145-172.

(2018): “Les discours politiques nationaux sous l’influence supra- et transnationale. Esquisse d’une heuristique quantitative.” In: Achard-Bayle, Guy/Ablali, Driss/Reboul-Touré, Sandrine/Temmar, Malika (eds.): Texte et discours en confrontation dans l’espace européen. Bern, Peter Lang, 339-367.

(2017): “Politolinguistik in Frankreich.“ In: Kilian, Jörg/Niehr, Thomas/Wengeler, Martin (eds.): Handbuch Sprache und Politik. Band 3. Bremen: Hempen, 1163-1199, (with Pierre Fiala).

University Groups