Dr. Marwa Mahmoud Ibrahim
214 Building G

Dr. Marwa Mahmoud is a Lecturer in the Faculty of Business, Economics and Political Science and is mainly interested in Consumer behavior, Societal Marketing and International Marketing related Topics. She has over 6 years’ experience teaching a variety of marketing and management courses. She completed her PhD in (2018) and the thesis examined ‘Cause – related marketing campaigns inside the Egyptian market. She graduated from the Faculty of Commerce at Ain Shams University (2005) with a major in Business Administration. Prior to joining the BUE she was working in Arab Academy for Science, Technology and Maritime Transport (AAST) as a Business Administration Lecturer and Assistant Lecturer

  • PhD (2018), Faculty of Commerce, Ain Shams University, Cairo, Egypt.
  • MSc. (2012), in Marketing, Faculty of Commerce, Ain Shams University, Cairo, Egypt.
  • Bachelor (2005), Faculty of Commerce, Ain Shams University, Cairo, Egypt.
Research Interests

Consumer Behavior; Societal Marketing; International Marketing

Journal Articles
  • Ibrahim, M. (2018), The role of brand loyalty as a mediating variable in the relationship between cause- related marketing and consumer repurchasing decision, Scientific Journal for Economic and Commerce.
University Groups
Brand management; International Business; Marketing Management; Principles of Advertising and Public Relations.
Fields of Interest
Consumer Behavior; International Marketing; Social Marketing; Digital Marketing.