Programme

The Integrated Marketing Communications Programme is an honours programme studied over four years. It comprises a preparatory year and a three-year degree programme. Students are required to pass 120 credits in each of the four years of the programme.

The programme is divided into units called modules. Each module studied successfully contributes 10, 20, or 30 credits toward the degree. The credit rating of a module is proportional to the total workload and one credit is nominally equivalent to 10 hours of student effort. The 'level' of a module indicates its position in the progressive development of academic abilities and/or practical skills. In addition to presenting students with introductory modules in their discipline, the preparatory and first year programmes provide students with English, Research Methods, Arabic, Social Sciences, and Basic mass communication modules. The remaining two years in the degree programme contain compulsory and optional modules all focused on integrated marketing. 

Preparatory Year; 120 credits at level P

*Semester 1      

Code

Credit

Module

Remarks

Various

10

English

Specific module dependent on

student ability

14PSYC01P

10

Introduction to Psychology

 

14ARABIC01P

10

Arabic Language  

Optional for non-Arabic speakers

 

14MCOM01P

10

Introduction to Communication

 

14MCOM02P

10

Introduction to Film

 

14MCOM03P

10

Introduction to Journalism

                                

*Common semester for all departments of the Faculty of Communication and New Media

 Optional Module

Code

Credit

Module 

Remarks

14POLS01P

10

Middle East Studies

Compulsory for no-Arabic speakers

                                                                                                                    

Preparatory Year

*Semester 2

Code

Credit

Module

Remarks

Various

10

English

Specific module dependent on

student ability

14BBST01P

10

Principles of Management 

 

14MCOM04P

10

Introduction to Radio and Television

 

14POLS02P

10

Contemporary Ideologies

 

14MCOM05P

10

Reporting and Writing in Arabic

Optional for non-Arabic speakers

14MCOM06P

10

Photography 

        

*Common semester for all departments of the Faculty of Communication and New Media                   

Code

Credit

Module 

Remarks

14MCOM07P

10

Selected Topic in Mass communication

Compulsory for no-Arabic speakers

 

Year 1; 120 credits at level C

 

*Semester 1

Code

Credit

Module

Remarks

14MCOM08C

10

Online Communication

 

14MCOM09C

10

Graphic Foundations

 

14MCOM10C

10

Media Theories

 

14MCOM11C         

10     

Introduction to Public Relations and Marketing

 

14MCOM12C         

10

Multimedia Production Basics

 

14MCOM13C         

10

Reporting English Skills

 

*Common semester for all departments of the Faculty of Communication and New Media

Year 1

*Semester 2

Code

Credit

Module

Remarks

14MCOM14C

10

Media law and Ethics 

 

14MCOM15C

10

Media and Politics

 

14MCOM16C            

10

Media Research

 

14MCOM17C             

10

Communication Skills

 

14MCOM18C           

10

Media and Public Opinion 

 

14MCOM19C            

10

Communication for Development

 

*Common semester for all departments of the Faculty of Communication and New Media

Year 2; 120 credits at level I

                                   

Semester 1

Code

Credit

Module

Remarks

14IMC01I

20

Integrated Marketing Communications

 

14IMC02I

10

Cross Cultural Buyer Behaviour

 

14IMC03I

10

Negotiation and Persuasion Skills

 

14IMC04I

10

Marketing Media Planning

 

                                                                                                                  

Optional Modules

Code

Credit

Module 

Remarks

14IMC05I

10

Marketing Communication Management

 

14IMC06I

10

Marketing and Brand Strategy

 

 

14IMC07I

10

Public Relations and Reputation Management

 

 

 

Year 2

Semester 2

Code

Credit

Module

Remarks

14IMC08I

10

Advertising Campaigns 

 

14IMC09I

20

Market Research Methods 

 

14IMC10I

10

Public Relations Campaigns

 

14IMC11I

10

Public Relations Writing 

 

Optional Modules

Code

Credit

Module 

Remarks

14IMC12I

10

Advertising Creativity  

 

14IMC13I

10

Direct Marketing and Social Media in a Digital Age

 

14IMC14I

10

Promotional Marketing and Event Management

 

 

Year 3; 120 credits at level H 

Semester 1

Code

Credit

Module

Remarks

14IMC15H

10

Online PR and Marketing  

 

14IMC16H

10

Multimedia Editing  

 

14IMC17H

10

Social Marketing 

 

14IMC18H

10

Public Relations in International Affairs

(Public Diplomacy)

14IMC19H

10

Final Year Project

10 credits in Semester I &20 credits in Semester II                                            

Optional Modules

Code

Credit

Module 

Remarks

14IMC20H

10

Advertising Management

 

 

14IMC21H

10

Media Advocacy

 

14IMC22H

10

Public Relations and Brand Publicity

 

 

Year 3

Semester 2   

Code

Credit

Module

Remarks

14IMC23H

20

Final Year Project

10 credits in Semester I &

                                                20 credits in Semester II

14IMC24H

10

International Marketing    

 

14IMC25H

10

Crisis Communication Management 

 

14IMC26H

10

Corporations Social Responsibility

 

14IMC27H

10

Portfolio

achieved integrated marketing communication  materials during study) 

Optional Modules                                                                                                    

Code

Credit

Module 

Remarks

14IMC28H

10

Direct Marketing and Customer Service

 

 

14IMC29H

10

Advanced  PR Writing

 

14IMC30H

10

Media Management