The mission of the Business Studies Area as it relates to the undergraduate degree programmes is to be the leading provider of undergraduate management education in Egypt.
In support of this mission the Business Studies Area has developed the following General Aims. This is followed by a set of aims for the Business Studies degree programmes.
Aims of the programme
- To produce high quality graduates with the knowledge, skills and understanding for an effective and valued career in a wide range of management situations related to business administration.
- To develop knowledge, concepts and skills in the major academic disciplines of business and management and the ability to integrate and apply them in business contexts to provide a sound basis for practice, study and training in the graduate's chosen profession or management specialism.
- To develop students’ analytical, management and key skills that will enable them to gain employment or self-employment in a wide variety of professions and/or provide them with a sound foundation for further study and training in their chosen area of professional or management specialism.
- To provide a supply of well qualified graduates who are able to meet the challenges of the future with the appropriate management, professional and personal skills.
- To attract well-qualified students from a variety of educational backgrounds with a focus on IGCSE school graduates.
- To encourage in our students hard work, enthusiasm and self-motivation, a positive attitude to change, a desire for excellence, a visionary and positive approach to future developments and openness to new ideas.
- To enable students to have a deep understanding of the main management functions and areas, including marketing, information technology, human resources, international business, entrepreneurship and sustainability, accounting and finance at operational and strategic levels.
- To develop the concepts, analytical approaches and evaluative thinking necessary for management problem solving at all levels in an organisation.
2. Relevant subject benchmark statements and other external and internal reference points used to inform programme outcomes
The BUE Business Studies suite of degree programmes is designed within the framework of benchmark statements developed for business and management bachelors degrees by the UK Quality Assurance Agency for Higher Education (www.qaa.ac.uk).
3. Intended Learning Outcomes
An overview of teaching, learning and assessment strategies to enable outcomes to be achieved and demonstrated:
Learning and Teaching Methods
The programme is delivered through a combination of lectures, group tutorials linked to lectures, seminars and labs (as appropriate), problem solving classes, coursework exercises through project work undertaken both in groups and individually and self-study. Throughout the programme students are encouraged to undertake independent reading both to supplement and consolidate what is being taught and to broaden their individual knowledge and understanding of the subject. Cognitive practical and key skills are acquired, developed and reinforced continually throughout the programme.
Further support is gained through study skills delivered within both the English language programme and individual modules.
Students progress from descriptive understanding in the prep year to critical evaluation and synthesis as the programme develops. Students are also expected to take increasing responsibility for their learning in the Intermediate and Honours levels. This is reflected in the fact that students have some freedom in choosing optional modules in the Intermediate level and even more choice in the final year, providing the opportunity to pursue areas of interest in depth.
Learning outcomes are tested and assessed throughout the programme using a variety of forms that typically include a combination of unseen exams and coursework. Typical coursework assignments include essays, reports, projects (groups and individually), individual and group presentations, in class assignments and practical tests. Examinations are of varying lengths and formats. Most modules have both coursework and exam components and a few modules are assessed by 100% coursework.
a. Knowledge and Understanding
On successful completion of these programmes students will be able to demonstrate knowledge and understanding in the following areas:
Foundational disciplines of business and management including economics and quantitative methods for business;
Key aspects of the technological, economic, fiscal, legal, and political contexts in which business operates including the understanding of appropriate policies and strategies at the corporate level within a changing national and global environment.;
Integration of concepts and from the various business disciplines to comprehend business situations and develop appropriate analysis and solutions including the development and operation of markets for resources, goods and services including customer expectations, market orientation and the marketing mix;
The sources, uses and management of finance, the use of accounting and other information systems for managing organisations.
The behaviour of people in organisations and the management and development of people within organisations;
The development and management of information systems and information technologies to support business efficiency and effectiveness;
Skills and other attributes
b. Subject specific skills
On successful completion of this programme students will be able to
Use critical thinking, analysis and synthesis to evaluate and apply concepts and insights from business disciplines to a range of complex management situations;
Advise on business decisions using appropriate qualitative and quantitative skills, including the ability to identify and evaluate a range of analyses and solutions;
Relate theory to practice;
Make effective use of information and communication technologies (ICT) in a business context and using appropriate software, including word processing, spreadsheets, generation of presentations, use of the Internet and e-mail using appropriate software;
Formulate and solve both structured and unstructured business problems;
Create, evaluate and/or assess a range of options in a business situation, applying ideas and knowledge from a variety of sources;
c. Key/transferable skills
On successful completion of the programme students will be able to
Use effective oral and written communication, using a range of media including business reports and information and communication technologies;
Use effective personal organisation including time management, self-motivation, tenacity and pro-activeness;
Organise themselves personally and independently to be a valued contributor through time management, self-direction, self-motivation, tenacity and pro-activeness.
Be aware of their own personality, needs and abilities and hence manage their personal and career development;
Be adaptable and open to new ideas and be aware that in many situations there is a range of possible interpretations and/or solutions;
Learn and work independently and use team-working skills, including leadership, team-building and project management.
4. Programme structures and requirements, levels, modules, credits and awards
The BSc in Business Studies is offered as a full-time programme of four years. The first year is a Preparatory year and is followed by three years of degree level study (certificate, intermediate and honours). The prep year and the certificate years are common to all specialisations. Each year of the programme is taught in two semesters and students study modules with a total weight of 60 credits in each semester.
Each 10 credit module involves 100 hours of total student effort over a 13 weeks semester made up of:
a) 24-30 hours of class contact during the semester plus some for examinations towards the end of the semester.
b) Private study comprising guided reading and preparation associated with lectures and small group meetings; student self-directed reading in the subject area of a module; preparation of assessed coursework; examination preparation and revision.
Thus each semester of 13 weeks involves 60 credits and a total student effort of 600 hours.
Each 10 credits module will be examined mainly by a two hour unseen examination and a large piece of coursework (not several pieces). The mixture will vary between modules but is stated in the module specifications, in the module outlines and coursework briefs available to students prior to the commencement of the semester.
5. Criteria for admission to the programme
In accordance with the University’s regulations as defined in Section 1 of the General Academic Regulations. There is a minimum academic requirement in the high school degree, in addition to an English minimum level. The accounting and finance specialisation has an additional eligibility requirement at the beginning of the I level as explained below.
6. Information about assessment regulations
In accordance with the University’s regulations on assessment and progression, as defined in the General Academic Regulations (GAR) and the Examination and Assessment Regulations (EAR), with the following exceptions:
General Academic Regulations, regulation 7.2 “Structure of University Awards”.
The three-year BSc Honours Degree Programme shall be structured as follows:
i. 120 credits in Certificate Level (Degree Year 1) with all 120 credits at Level C; and
ii. 120 credits in Intermediate Level (Degree Year 2) with all 120 credits at level I; and
iii. 120 credits in Honours Level (Degree Year 3) with all 120 credits at level H.
7. What makes the programme distinct
The BUE delivers its programmes based on a British philosophy of education. This results in programmes that are very much focused on the student rather than those who deliver the material. Graduates from UK programmes typically exhibit:
the ability to think creatively and solve problems;
high level key and transferable skill sets;
the ability to maintain independently a high level of professional and subject specific competence;
the ability to conceptualise problems at a high level (i.e. to see the big picture);
diligent and ethical working practices; and
the ability to work both independently and as part of a team.
Furthermore, this programme is delivered in both a local and UK context giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes management techniques, business culture, legal frameworks and standards.
In addition to these attributes, the BUE has obtained institutional re-validation (in line with QAA and professional body subject benchmark statements) from UK Partner. The continuous successful completion of this exercise will continue making the BUE the only university in Egypt whose entire internal structure is externally verified as being in line with UK standards. Built on top of institutional quality assurance will be subject level re-validation. That is, we seek for UK Partner to externally re-confirm that this particular degree programme is in line with UK standards.
The major features of the programme are as follows:
First, providing unique programme components, the programme is designed to compete nationally as well as internationally.
Second, the dissertation module (Research 3) in the honours level in semester two is offered as an optional module. However, in semester 1 all honours students are required to take the Research Methods 2 module (20 credits) which includes taking:
Research Methodology with 40% weight;
SPSS with 20% weight; and,
Write a proposal in an academic research format with 40%
Research Methods 3 - Dissertation (20 credits) is offered as an option to students who wish to pursue an academic career, and have proven through their performance in Research Methods 2 and in their overall academic performance that they do have the potential research skills but need to be developed. Other students take two optional modules instead.
Third, enabling BUE graduates to meet the requirements of the current market
In Accounting/Finance Specialisation
The accounting and finance specialisation of the programme is re-designed to enable graduates to either work in the financial accounting, managerial accounting, or finance fields. More optional modules are introduced in the H level, in particular.
*Accounting modules are chosen as a result of contacting “The Association of Chartered Certified Accountants” through “The British Council in Egypt” to help BUE graduates get some modules exempted for their post graduate studies; especially in applying for Accounting Professional Certificates.
An eligibility requirement is now set for the Finance and Accounting specialization before the intermediate level. (A minimum of C+ in all Finance and Accounting modules in the Prep and Certificate year).
Fourth, equipping the BUE graduates with a competitive advantage through Entrepreneurship and Sustainability Specialisation; and International Business Specialisation. These two specialisations are replacing the former Business Studies specialisation.
Entrepreneurship and Sustainability is one of the recently emerging specialisations, not only in Egypt but worldwide. This specialisation compels students to evaluate the complete business environment and understand how Entrepreneurship can operate in light of diverse political and social climates. BUE graduates will be the 1st in the market combining those two developing areas.
The International Business specialisation will give students an in-depth understanding of globalisation and its impact on all business areas like management, marketing, human resources. Students in this specialisation will be equipped to work, interact and develop internationally in a dynamic business environment.
Thus, the BUE will be offering six specialisations with some optional modules in years two and three of the degree programme. Students may choose to specialise in one area while taking all optional modules in another specialisations provided they have taken the necessary pre-requisite modules; as if the student has two specialisations.
8. Particular support for learning
The BUE has its e-learning system which provides information and enables interactive communication between students and module teams. It supports the learning process of the students and enriches their developmental experience. It is accessed either directly through
9. Methods for evaluating and improving the quality and standards of learning:
In accordance with the University’s Quality Assurance procedures, as defined in the Academic Quality and Standards Manual.