Dear Business Administration Students,
It gives me a great pleasure to welcome you to BUE where you will start your learning journey which I hope will be an enjoyable and rewarding experience.
Not very long ago, three of the most prominent scholars in the field of Business Administration (Draker, Porter, and Peters) speculated that the winners of tomorrow will deal proactively with chaos and will look at the chaos as an advantage and not a problem.
Nowadays, the complexity, uncertainty, and ambiguity of both the domestic and global environments are on the rise, which requires a special kind of management.
Acknowledging that you are the managers of this future, at BUE, and in order to meet the demands of the fast-changing competitive environment, the Business Programme is designed to meet the standards and practices of British Higher Education and accords with the UK's Quality Assurance Agency Programme Benchmarks. The programme is validated by our partners London South Bank University and the Egyptian Supreme Council of universities.
BUE offers an undergraduate business administration programme with six specialisations: Accounting and Finance; Human Resource Management; Management Information Systems; Marketing; Entrepreneurship and Sustainability, and International Business.
In the Business Department we have outstanding academic staff. They are task and people oriented and on the top of their field by being research active. They are capable of bringing together theories and practices to enrich their students.
Finally, don't ever forget our learning philosophy. In BUE we teach you how to think not what to think. Therefore, and regardless of what you are going to be, you will be equipped with the knowledge and skills needed to excel.
Professor Aida Nakhla Rizkalla
Head of the Business Administration Department